See how two completely different approaches to present to a customer can make or break the deal.

Kelly Coughlin, CPA, is the CEO of BankBosun. He is the program host of the syndicated audio podcast BankBosun.com, helping bank C-Suite Officers navigate risk and discover reward in the banking ecosystem. Kelly specializes in helping community bank manage three Rs: Risk, Revenue and Regulatory challenges.

Contact Kelly Coughlin at: kellycoughlin[at]bankbosun[dot]com or 646-494-[five-four-one-two]

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