Tip #4 is simplicity. One of the great speeches in modern time is Steve Jobs commencement address at Stanford, 2005. Andrew Dlugan, editor and founder of sixminutes.dlugan.com believes that Jobs had a strong opening by praising the audience and showing some humility with a compliment for the audience: “I am honored to be with you today for your commencement from one of the finest universities in the world.” He follows that by showing humility in admitting that he never graduated college. In just a few sentences, he has made the audience feel very good about themselves, and increased their receptiveness to his message. Throughout the speech Jobs adopted a simple and traditional sentence structure. “Today I want to tell you three stories. The first story is about connecting the dots. My second story is about love and loss. My third story is about death.” Leonardo da Vinci said, “Simplicity is the ultimate sophistication.”  The common vernacular today says, “…less is more.” We say, keep it simple and less and you will achieve the sophistication you desire.