What is the purpose of your speech? Select the purpose of a speech based upon what is valued by others.  Every good speech is defined by a dominant general purpose. The purpose may be:

  • Speaking to inform – the easiest, but least engaging
  • Speaking to inspire – valuable in personal settings and business settings
  • Speaking to entertain – mostly confined to personal settings and casual work conversation
  • Speaking to persuade – this is the most valuable general purpose, as it convinces someone to change a belief, commit time and money to your ideas, or compel action.

The value of a speech to others lies in the impact it has on each listener’s knowledge, actions, and feelings.

Speaker Leader Champion, by Jeremey Donovan and Ryan Avery