Author: Kelly Coughlin

A Sun Tzu Approved Revenue Creation Tactic for Community Banks, The Tactic, Part 1

Hello, my name is Kelly Coughlin. I’m the CEO of BankBosun. I have the unique benefit of being both a CPA…I like numbers. Plus, I spend a lot of time thinking about how I can help community and regional banks capture market share. I know that banks need to be careful and cautious about their expenses. And when it comes to revenue creation strategies and tactics. True to form, you bankers are extremely careful and cautious. Well, that’s probably a good, because with all the risk, regulation and revenue threats facing you daily, you are still standing. So, you...

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