Author: Kelly Coughlin

A Sun Tzu Approved Revenue Creation Tactic for Community Banks, Zero Cost, Part 2

In a podcast titled “A Banker’s Voice is Mightier than the Pen and the Sword.” I talked about how community and regional banks need to utilize their voices through audio podcasting to get their message communicated, to build brand, get new customers and generate new revenues. Here is a way to generate new revenues in all business lines: deposits, credit, wealth management and trust…at zero cost. Guaranteed!

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An Academy Award Short Film: Generating Bank Revenue through Podcasting, Part 1 and 2

Hello, my name is Kelly Coughlin. I’m the CEO of BankBosun. I have the unique benefit of being both a CPA…I like numbers. Plus, I spend a lot of time thinking about how I can help community and regional banks capture market share. I know that banks need to be careful and cautious about their expenses. And when it comes to revenue creation strategies and tactics. True to form, you bankers are extremely careful and cautious. Well, that’s probably a good, because with all the risk, regulation and revenue threats facing you daily, you are still standing. So, you...

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Can Bank Wealth Human Advisors Compete Against Robot Advisors? Tony Stich, Advicent, Part 1

Can Bank Wealth Human Advisors Compete Against Robot Advisors? Tony Stich, Advicent, Part 1

Today’s guest is the director of global marketing for a company that has one of the leading technology solutions that helps advisors, including banks, collect, compile, and present data related to customer needs, risk, and financial profiles. You might not recognize the company name Advicent, but you will probably recognize one of the flagship products, NaviPlan.

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Introduction to Tactical Ecosystem Marketing

Community banks need good products on their High-Value, Low-Cost terms. Our tactical ecosystem marketing solution can get your products in front of bankers – cost effectively, efficiently. Avoid the frustration and costs related to this long sales cycle, slow-to-move market. Our tactical ecosystem marketing strategy can get it done for you.

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